The Middle Class is Going Broke Over Basics: Why Financial Planning is No Longer Optional

For decades, the middle class has been the engine of economic growth — families aspiring to own homes, educate their children, and build a better life. Yet today, the phrase “the middle class is going broke over basics” is no longer a headline; it is lived reality.

Rising living costs, stagnant wages, and inflation that consistently outpaces income growth are steadily eroding the financial stability of middle-income earners. Without proper planning, the very group once considered the “backbone of society” risks sliding into long-term financial insecurity.

Below are the core financial stress points affecting middle-class households — and how strategic wealth management can provide a lifeline.


1. Housing Costs – The Silent Wealth Killer

Challenge: Mortgage payments and rising rents consume disproportionate chunks of household income.

Case Example: A professional family in Gaborone earning P25,000 per month may spend over 40% of their income on rent, leaving little room for saving, investing, or future planning.

Wealth Management Insight:

  • A home affordability ratio should be capped at 30% of income.
  • Strategic mortgage structuring, refinancing options, or investing in smaller starter properties can protect cash flow.
  • For affluent earners, diversifying into rental properties can convert housing costs into wealth-building opportunities.

2. Food Prices – Inflation’s Daily Bite

Challenge: Families spend more on groceries as inflation erodes purchasing power.

Example: A grocery basket that cost P500 last year now costs P700 due to import costs and supply chain pressures.

Wealth Management Insight:

  • Building inflation-proof investment portfolios (stocks, real estate, money markets) ensures your assets grow faster than living costs.
  • Simple budget realignment and bulk-purchasing strategies can free up cash flow for long-term wealth goals.

3. Healthcare Costs – Financial Shock Events

Challenge: Even with insurance, healthcare expenses drain savings and add stress.

Case Example: A parent may avoid children’s dental checkups because the out-of-pocket costs exceed what insurance covers.

Wealth Management Insight:

  • Families should allocate 10–15% of income toward healthcare savings accounts or insurance supplements.
  • Affluent earners can consider healthcare investment accounts that double as long-term tax-saving vehicles.

4. Education – The Price of Aspiration

Challenge: Tuition fees and related costs often exceed sustainable budgets.

Example: A family may want private schooling but cannot afford the P30,000 annual tuition without cutting essentials.

Wealth Management Insight:

  • Education investment funds (started early) can grow tax-efficiently to cover future school and university fees.
  • Wealthier households should explore endowment policies and education trusts to safeguard their children’s future.

5. Transportation & Utilities – The Hidden Drain

Fuel prices, vehicle maintenance, electricity, and internet costs all rise year after year.

Example: A household that once spent P1,500 per month on fuel now spends P2,000, and utility bills have jumped from P800 to P1,200.

Wealth Management Insight:

  • Use financial planning to track lifestyle creep — subtle increases in costs that eat into long-term savings.
  • Consider energy-efficient investments (solar, hybrid vehicles) which reduce future expenses while preserving wealth.

6. Debt & Financial Insecurity – The Trap

Challenge: Reliance on credit cards and personal loans to cover shortfalls creates a cycle of debt.

Example: A household with a P10,000 monthly income may already carry P50,000 in consumer debt, leaving no room for investments.

Wealth Management Insight:

  • Strategic debt restructuring (consolidation, refinancing) can reduce interest burdens.
  • Wealth-building begins only after breaking the debt cycle and reallocating cash flow toward emergency funds, investments, and retirement savings.

Broader Implications

  • Economic: A weakened middle class reduces consumer spending, slowing national growth.
  • Social: Families face stress, strained relationships, and declining quality of life.
  • Generational: Without intervention, children inherit not assets, but financial instability.

The Way Forward: Financial Planning as the Antidote

While government policies (subsidies, wage growth, tax relief) play a role, households cannot wait on policy shifts.

Through financial planning and wealth management, families can:

  • Protect themselves from inflation.
  • Structure debt efficiently.
  • Build investment portfolios that create passive income.
  • Plan for education, healthcare, and retirement without panic.

At Legacy Ladder, we believe:

“Just because one is from a poor family doesn’t mean a poor family should come from them.

With the right financial strategies, middle-class households can transform survival into stability and stability into long-term wealth.


Are rising costs eating away your financial freedom? Don’t wait until it’s too late. 

Book a free consultation with Legacy Ladder today and let us help you build a plan that secures your future — and your children’s future.

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